Do you DARE? Of course you do!
Social-media-driven disease awareness and fundraising
DARE for Diabetes is a public health initiative we developed for MSD to raise awareness of risk factors for developing diabetes and to encourage people to adopt healthy lifestyle habits to reduce their risk. The nationwide campaign also raises funds for Diabetes Australia, MSD’s fundraising partner.
Centred around a funky, user friendly website, the campaign is fully integrated with Facebook and optimised for mobile.