HCP-directed conversations and easy access to data and key messages
Detailing should be engaging, accessible and flexible to ensure it is easy to use and follow for healthcare professionals and pharmaceutical representatives. The native app detail aids we created for Shire, Amgen and Gilead use clever design, to present the key messages in an uncluttered fashion but still have all the detail available at the tap of a fingertip.
By clustering all the information around a central hub, clinicians are able to direct the conversation and access the data that is of most interest to them – which can be tracked using the extremely detailed built-in analytics system.
What we love most about detail aids is ensuring the ease of navigation through intuitive menus and functionality!