What contraceptive are you?

Multichannel disease awareness campaign with SEO and SEM


Our campaign aimed to raise awareness of all the contraceptive options and encouraged women to make an appointment with their doctor to talk specifically about contraception – rather than tacking it on to the end of a consult about something else.

Traffic was driven to an engaging website via robust SEO and SEM strategies and nationwide broadcast media and then an online quiz produced a ‘Dear Doctor’ letter for women to print and take to their next appointment.

Tapping into the zeitgeist of the ‘Sex And The City’ generation, the four ‘faces’ of the campaign represent confidence and success in different lifestyles with different contraceptives.

The ZEST Group
…is comprised of companies delivering communications, strategic consultancy and services to the health sector including pharmaceutical companies, health departments and organisations. Our aim is to shape the future of healthcare by connecting services, systems and people to achieve measurable and customised solution with better health outcomes