What contraceptive are you?
Multichannel disease awareness campaign with SEO and SEM
Our campaign aimed to raise awareness of all the contraceptive options and encouraged women to make an appointment with their doctor to talk specifically about contraception – rather than tacking it on to the end of a consult about something else.
Traffic was driven to an engaging website via robust SEO and SEM strategies and nationwide broadcast media and then an online quiz produced a ‘Dear Doctor’ letter for women to print and take to their next appointment.
Tapping into the zeitgeist of the ‘Sex And The City’ generation, the four ‘faces’ of the campaign represent confidence and success in different lifestyles with different contraceptives.